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Optimising secures government funding to attend leading US SEO Conference

Announcement posted by Optimising 15 Nov 2019

Optimising has won a State Government grant from Multimedia Australia aimed at encouraging the export of IT from Australia, around the world. 

The Optimising team heads to Pubcon (Webmaster World) this October for the annual PubCon event, a global convention of industry leaders and expert in SEO and the global digital economy.

James Richardson, Director at Optimising, is excited about the trip to Vegas and what the team will learn. “PubCon is like Christmas for an SEO company like ours, taking world class SEO products from overseas and introducing them to Australian businesses is what we do best.” said Mr Richardson. “We hope that we can bring a real competitive edge to the way our clients do business.”

The grants are provided as part of the Technology Trade and International Partnering Program, curated by Multimedia Victoria.  The program supports Victorian ICT companies to take their products to the world and establish international partnerships.

Daniel Zuccon, Operations Director at Optimising, said that contributing to Australia’s digital economy is tough work, and it’s crucial that these international partnerships are valued.
“The SEO market in Australia is tiny compared to other regions, like the US and Asia. Given that our economy is so strong, why doesn’t it reflect in our digital economy? It’s growing fast, but these international partnerships are key in continuing growth” Mr Zuccon said.

The Optimising team hope that their experiences at Pubcon will be ready and implemented for their clients within a week of their return.

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