New Melbourne office set for LEWIS APAC expansion project

By Jonas Lopez in Marcoms News on

Lewis logo (photo credit: CPRFHK.org)Comms agency LEWIS’ APAC regional expansion plan will bring a new Melbourne office alongside several in Asia.

The company revealed today that under the plan, codenamed APAC 2020 大湾区 (da wan qu), LEWIS’ Sydney operations will have an expanded labour pool, including new staff for an on-site digital hub.

Melbourne will host one of eight new offices that the agency will establish in the Asia-Pacific region. The other seven are in Thailand, China, Indonesia, and Vietnam.

“In addition to scaling our operations, my goal is to expand our creative and digital services. There’s a tremendous amount of talent throughout Southeast Asia in particular and our investment will enable us to tap into and unleash it for the benefit of clients,” said Lewis South APAC 2020 Controller Emma Jenkins.

“APAC is maturing rapidly to adopt a leadership position globally LEWIS has three major advantages over the holding companies; Firstly, we’re a unitary brand; We have no legacy infrastructure to dismantle and we have more investment funding available than most competitors. The 2020 plan will see LEWIS grow at a rate faster than almost any agency in the region. An ambitious plan requires talented, driven people to realise it and that’s what we’re looking for now – right the way across the region,” added agency SVP for Southeast Asia Scott Pettet.

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More Marcoms News

The Haus agencies land new accounts

By Jonas Lopez in Marcoms News on

The PR conglomerate formerly known as the Hausmann Group have started a new journey as “The Haus” with a fresh batch of clients for two of its agencies.

The company stated that its communications brand and reputation consultancy, Illuminate, has been tasked to manage corporate communications and PR work for the Australian Mobile Telecommunications Association.

Healthcare consultancy Health Haus will handle social media, stakeholder management, and media relations for online healthcare marketplace Tender Healthcare.

“I’m delighted at the way our agencies continue to grow in their respective areas! Our specialist hub model is resonating really well with both existing and new clients,” said The Haus CEO/founder Judi Hausmann.

Alt/Shift lands Saint representation

By Jonas Lopez in Marcoms News on

Melbourne PR agency Alt/Shift has become the agency of record for apparel company Saint, as reported over at Mumbrella.

The new representation was secured as Saint aims to expand its product offerings. Known for its tough motorcycle safety clothing under the Saint Moto line, Saint recently joined the workwear apparel market through the Saint Works brand.

“Saint is an exciting brand and we are rapt to be working with them at an exciting stage of their business. Their appetite for creative led, interesting campaigns along with the desire to shake up their category aligned with our agency perfectly. We can’t wait to jump in and grow Saint to be a household name,” said Alt/Shift MD Elly Hewitt.

“It’s an exciting time for the brand as we expand both our Saint Moto and Saint Works ranges, and look at new ways to share the Unbreakable brand story with a wider audience. We appreciated Alt/Shift’s smarts, creativity and cultural fit throughout the pitch pr

More accounts come Red Agency’s way

By Jonas Lopez in Marcoms News on

The Red Agency’s Brisbane division has landed a fresh pack of client wins.

For the retail market, the agency has been tasked to do social media, influencer and PR work for leading jeweller Wallace Bishop, plus social media, events and influencer duty for white goods maker Beko.

In the pharmacy sphere, PR and crisis communications work awaits Red Agency in handling the accounts of Chemist King and Pharmasave.

The team will run PR for Taxi Council Queensland and engage stakeholders for Le Cordon Bleu Australia’s Brisbane branch on Colchester St.

“I couldn’t be more thrilled with the client wins coming through our doors in the last couple of months. It’s been a focus for us to expand our consumer credentials, our team has grown significantly over the last few months and now we can’t wait to kick off some amazing campaigns with these market leading brands,” said Red Agency executive director Yasmine Gray.

Fusion earns more Data Action investment

By Jonas Lopez in Marcoms News on

WPP AUNZ satellite firm Fusion has part of its stake under partner fintech Data Action.

The move is designed to aid Data Action with further marketing its service offerings to clients in the banking industry. At the same time, Fusion will still continue with its regular functions. Both companies have logged at least five years in their working relationship.

“DA making a strategic investment in Fusion is a logical next step for both companies. We will further help financial services challenger brands compete using a fusion of insight led strategies and cutting-edge digital experiences which are backed by industrial strength technologies,” said Fusion director Damien Mair.

“Taking a stake in a business you already work with is the ultimate compliment and shows how well respected and valuable the Fusion team is. We look forward to working together,” added WPP AUNZ CEO Mike Connaghan.

Data Action CEO Karl Grant stated that the investment into Fusion was signific

Ikon hires new executive

By Jonas Lopez in Marcoms News on

The national leadership circle at WPP AUNZ satellite firm Ikon Communications has been bolstered with the appointment of Louisa Mennell (pictured) as new National Head of Performance.

Reporting to Ikon CEO Lesley Edwards, Mennell will oversee all performance-related output for Ikon campaigns and collate the data for future actions.

She relocated to Melbourne from London, where she was recently partner for paid search and social at Mindshare Worldwide.

“I’m delighted to be joining Ikon at such an exciting time; a business with a truly progressive perspective on delivering performance.  With an ever more complex media landscape, I’m excited to be part of an agency that challenges the status quo to deliver results for our clients,” said Mennell.

Stellar welcomes new clients

By Jonas Lopez in Marcoms News on

Communications agency Stellar Concepts has landed service deals with five clients.

On the food and beverage sector, Stellar is handling the PR work for recently-opened Lane Cove dining establishment The Alcott while running new campaigns for famed cognac brand Rémy Martin and Barbados distillery Mount Gay, both owned by France’s Remy Cointreau group.

The hospitality sector has fresh work cut out for Stellar, as it landed the account for Swissôtel Sydney and Woolwich Pier Hotel, which is set for refurbishing under parent firm Laundy Hotels.

“Gab and I have been overwhelmed by support from clients past and present since taking over the agency in March. Hospitality has always been at the heartland of Stellar so to continue building this division with an increased focus on content, social and live consumer experiences is an organic evolution of our business,” said agency director Hayley Cole, referring to co-director Gabrielle Sigelski.

Magnum and Co earns ABGA gig

By Jonas Lopez in Marcoms News on

Magnum and Co has won representation for the Australian Blueberry Growers Association (ABGA).

The new assignment will enable Magnum and Co to run the association’s campaigns, which will include PR, video and influencer marketing, and content over digital and social media.

“Working with the dynamic team at Magnum & Co is the right move for Australian blueberries. As the blueberry industry ramps up supply to keep up with the nation’s racing demand, we need to take our communication to our consumers to the next level. We look forward to working collaboratively with such an impressive team,” said ABGA executive director Alex Smith.

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